What career would you choose if nothing stood in your way?
The #1 Course to Help You Land a Job in Digital Marketing
There Is Now a Demand for Almost 300,000 Australian Professional Marketers in 2021
The Trend is Similar in Most Other Countries
Digital Transformation is Driving this Skills Gap, with Demand Staying High for Digital Professionals
Australia's enormous skill gap will continue to plague advertising in 2021, with an increasing mismatch between job seekers' skills and those needed by companies, according to the Hays Job Report. Concerning in-demand technical marketing skills, the report found that growth in digital marketing and social media specialists, is a reaction to the competitive online space.
According to this report, data-based marketers are in demand, and businesses are increasingly seeing digital advertising as representing the voice of the client, which can be accomplished by utilising data to produce evidence-based decisions.
When making hiring decisions, this translates as employers wanting digital marketers who will identify relevant insights and apply them to benefit their organisations.
Some Key Facts Regarding the Digital Marketing Industry
Demand for digital marketing skills has increased by 92% in just 5 years
The annual trends report from McKinley's Marketing Partners, 61% of companies surveyed expect to add digital marketers to their teams
Growth in digitally focused jobs exceeds total marketing employment by 30%
More than 45% of our part-time students receive support from their employers
The hottest trend at the moment is mobile advertising, which has grown by a staggering 50% in the last year
Mobile advertising is expected to continue to lead the industry for the foreseeable future
Learn the Key Digital Marketing Skills Required by Employers
Become Familiar with the Lingo, Walk Into a Job and Be a Digital Marketing Rockstar From Day One
I Will Help You Unlock Your Inner Potential So You Can Excel In This Exciting Marketing Field
Some of What You Will Learn in This Course
What is SEM?
What is Schema?
What is SEO?
What is Local SEO?
What is On-Page SEO?
What is Google Analytics
What is Off-Page SEO?
SEO Myths Exposed
Digital Marketing Channels
Who This Course IS For
This course is for anyone who:
Is a business owner and wants to know the basics of what digital marketing is all about
Is looking for a career change and wants to know the basics of digital marketing
Is already in traditional marketing but wants to know how digital marketing can be incorporated into their offering
Needs to brush up on their digital marketing knowledge
Wants to learn what digital marketing actually is without having to sort through the 'noise' online
Who This Course is NOT For
This course is not for you if you want:
Advanced knowledge of digital marketing and SEO techniques
Help with implementing a digital marketing strategy
Help with implementing a search engine marketing strategy
Help with implementing a social media marketing campaign
Help to implement a search engine optimisation campaign
Enrol Now and Start Your Journey
— Andrew Radics - Founder & Head of Search at Mad Scientist Digital and Founder of Zengage.Online
Digital Marketing & Search Engine Optimisation Specialist and Instructor
My digital marketing journey began back in 2006 after I left my full time job as a manager for one of the biggest telecommunications companies in the country. Since then, I have conducted countless workshops and training sessions in all aspects of digital marketing and have appeared in over 100 training and informational videos.